Let your brand’s voice be heard
YouTube is the 2nd largest search engine after Google
YouTube is also the 2nd highest ranked website worldwide.
Why YouTube?
- 35+ and 55+ age groups are the fastest growing YouTube demographics.
- 81% of businesses use video as a marketing tool — up from 63% in 2017.
- Globally, across web and apps, videos shown on YouTube have a viewability rate of 95% — that’s significantly higher than the 68% viewability rate for video ads shown on any other site or platform.
- 65% of those who don’t currently use video plan to start in 2018.
- Video usage increased 17% during the last 12 months.
- 44% of marketers have hosted or participated in a webinar. Of those, 87% found webinars to be an effective lead gen strategy.
- 76% of marketers say video helped them increase website traffic.
- 80% of marketers say video increased time on site metrics.
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- 95% of people have watched an explainer video to learn more about a product or service.
- 85% of people say they’d like to see more video from brands in 2018.
The 2017 Clutch and Smart research indicates that YouTube is the only network where the value was the same for B2C or for B2B.
Did you know that if you optimize your video and add clickable CTAs (call-to-actions), you can generate leads from your videos?
Knowing how to properly name and describe a video is critical in how your video shows up in search.
YouTube Analytics will help you evaluate the performance of your videos and be a guide in what optimizations you should make to increase your views and watch times.
Your Business or Agency Needs YouTube Marketing
YouTube is the best channel to use for promoting your content through video. Video is not only the fastest growing medium online, it can also help you improve your SEO, build your website traffic and your brand, expand your social reach and improve your lead generation efforts.
Video is not a trend. Adding video to your marketing strategy is necessary if you’re going to compete effectively.
Focus on delivering value to your target audiences. If your video content is useful, informative and/or entertaining, viewers will share it. A helpful podcast interview from Social Media Examiner focusing on YouTube advertising tips can be heard here.
Ways you can use Video Content:
- Vlogs (video blogs)
- Interviews
- Tutorials
- Presentations
- Product demos/reviews
- Testimonials (keep them short!)
- Recordings of webinars
- Livestream recordings
- Video Ads
- Explainer videos
