YouTube is also the 2nd highest ranked website worldwide.
The 2017 Clutch and Smart research indicates that YouTube is the only network where the value was the same for B2C or for B2B.
Did you know that if you optimize your video and add clickable CTAs (call-to-actions), you can generate leads from your videos?
Knowing how to properly name and describe a video is critical in how your video shows up in search.
YouTube Analytics will help you evaluate the performance of your videos and be a guide in what optimizations you should make to increase your views and watch times.
YouTube is the best channel to use for promoting your content through video. Video is not only the fastest growing medium online, it can also help you improve your SEO, build your website traffic and your brand, expand your social reach and improve your lead generation efforts.
Video is not a trend. Adding video to your marketing strategy is necessary if you’re going to compete effectively.
Focus on delivering value to your target audiences. If your video content is useful, informative and/or entertaining, viewers will share it. A helpful podcast interview from Social Media Examiner focusing on YouTube advertising tips can be heard here.