If you’re anxious to open a social media account on every major platform, put the breaks on!
There are several considerations to examine before committing to a social channel. If you take the time up front to choose wisely, you’re more likely to succeed on social media for the long term.
If you practice impatience and open accounts without having solid reasons for doing so, you’ll soon find that an inconsistent presence and the wrong audience will cause more harm to your brand than good.
Once you open up a social channel, you’ll be distributing content just as if you were a publisher– only the medium is a digital platform, not a newspaper or magazine. The concept is similar; however, and thus requires the mindset of a publisher.
What is that mindset? Plan your content and distribution schedule!
You’ll need to sit down with your team and stakeholders and plan out each quarter for the next fiscal year. This way, you’ll keep the core of your social media content aligned with other campaigns and messaging.