On Tuesday, Google My Business announced the availability of a new posting feature that’ll help attract attention when your company shows up in SERPs (search engine result pages). Your listing appears when people are searching for your business or similar businesses on Google Search and Maps.
You can highlight special events, promotions, product launches, and more on your Google Listing. Here is an example of search results for The Driving Machine using the new Google My Business feature, promoting a special for their luxury German car service and repair center located in Cupertino, CA. The listing now shows their clickable Leak Inspection Special below the standard listing and map.
Example of Blinds Etc. Bend… catchy image.
Imagine the possibilities, especially as this appears in organic search results! You can use this new feature as part of your ongoing marketing to catch people’s attention And creating a new post takes just 3 steps.
How to set this up
Image size requirements: Minimum of
344px x 344px. [Updated Aug. 7, 2017] Noticed sizing change this week when edited, so best fit is now 414 pixels x 314 pixels. I tested if I could upload an animated Post and that wasn’t supported (yet!).
1) Go to “Posts” tab in your Google My Business account
2) Create your post and select a CTA (call to action) for prospective customers.
3) Publish it and then look your company up in search and you’ll see it’s live on Google! (Search tip: Do an organic search for your company, not a direct search… e.g. do not type in your domain name; type in your company name in the Google Search bar.
Update: June 30, 2017 – Per a call today with Google My Business, I found out that the Post ad will expire in 7 days after creating it. You can change out the promotion and image as many times as you want but only 1 Post at a time will run. Make sure you change it out or redo the same Post weekly, or it will expire and disappear from your listing in search results.
Here are the “5 Keys to writing a post” that Google provides:
Click here for more information on Google Posts content policy.
This is what the Post format looks like after you build it in your Google My Business account.
View your Post Insights
Another great feature is that you can find out how well your post is performing by looking at the post insights. Here is another screenshot of Google’s guidelines for checking insights:
[Update Jan. 25, 2018] If your business is verified and you don’t see the Post feature in your left sidebar of the dashboard, then there is a technical issue and you need to call Google My Business at 844-491-9665 to let them know. Each account, no matter the category, should have the Post feature available to them.
I’m happy to implement the Google My Business Posting feature for you if you’d like to try it out for your business. You can also schedule a call here or reach out via email.