LinkedIn Marketing Solutions
Win new business! Build influence!
LinkedIn Company Pages was given a facelift and a new name on November 13, 2018… “LinkedIn Pages”!
New Page features give LinkedIn members more of what they value, taking part in conversations important to their brand. With a cleaner user interface (UI) and easier navigation, engaging with and growing your audience has never been easier. Early adopters reap the biggest rewards!
LinkedIn is the place to be for marketers and professionals across all industries. With over 260 million members logging in each month (500 million registered users) and growing year after year, you’re sure to discover the connections you’re seeking.
Why LinkedIn?
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
- Google typically displays LinkedIn Pages higher in search results, usually positions 1 & 2.
- 79% of B2B marketers say LinkedIn is an effective source for generating leads.
- 50% of LinkedIn members said they are more likely to purchase from a company that they have engaged with on LinkedIn.
- LinkedIn is the most-used social media platform among Fortune 500 companies.
- 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube both at 77%, and Google+ 61%.
- Only 3 million users share content weekly… slightly over 1% of monthly users = huge opportunity for your content!
- More than half of all social traffic to B2B websites comes from LinkedIn.
- About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)
Which social media platform is worth your time, attention and money?
If social media was a horse race, I’m betting on LinkedIn Pages over Facebook Pages.
Historically, many members relied on their personal LinkedIn networks to engage in conversations and to network. The older version of LinkedIn Company Pages took a backseat to members’ personal profiles. The personal profile is still a powerful complement to LinkedIn Pages; however, I’m banking on LinkedIn Pages proving its worth to members in time as a powerful platform for brand engagement.
If you’re a B2B organization, you now have a better choice as to which social media platform to put your time and resources in developing.
A LinkedIn Page is for you, if you’re an…
Entrepreneur
You’re planning to start your own business or have been running it for a while and looking to expand your digital presence. You want to learn about LinkedIn, so you can DIY or you’re looking for someone to get you up and going until you can sort out who should run it.
Business Owner
You know that LinkedIn is a big opportunity for networking and lead generation. You plan to have someone else run the platform but you want to understand LinkedIn better before handing over the reins.
Executive Director
You’re running a non-profit and recognize the need to leverage the LinkedIn platform to build a stronger business network and form new alliances. You’re wanting a plan, a strategy and implementation. With a bit of direction, you can use LinkedIn to make your job easier.
Government Agency
You’re looking to distribute important content to businesses and/or are always looking for talented folks to join your ranks. You’re looking for guidance on how to get started on LinkedIn and maximize your content distribution on this valuable network.
How to leverage LinkedIn Pages
Understanding how LinkedIn Pages works is an advantage in leveraging what LinkedIn has to offer to create success on this platform.
We’ll dig deep into your goals and challenges then show you how to win new clients while building your influence.
For LinkedIn to work well for you, take these steps:
- Plan. Do you have a LinkedIn strategy?
- Connect. Are you finding, connecting and engaging with prospects?
- Profit. Are you converting connections into leads and sales opportunities?
- Do better. What performance indicators will you measure to continually determine success?
Before our call, I’ll send you a GoToMeeting link. This will enable us to collaborate in real time. Additionally, notes will be placed on Miro, a virtual whiteboard tool to which your access does not stop with the call. You can access and use your customized whiteboard for as long as you need it.