LinkedIn Optimization
Looking for Brand Engagement? Find Success with LinkedIn Pages!
LinkedIn Pages give LinkedIn members more of what they value, taking part in conversations important to their brand. With a cleaner user interface (UI) and easier navigation, engaging with and growing your audience has never been easier.
Historically, many members relied on their personal LinkedIn networks to engage in conversations and to network. The older version of LinkedIn Company Pages was quite the snore and thus took a backseat to members’ personal profiles. The personal profile is still a powerful complement to LinkedIn Pages; however, I’m banking on LinkedIn Pages proving its worth to members in time as a powerful platform for brand engagement.
Why LinkedIn?
Let us help you craft a strategy and content to get you connected with some of the best prospects you’ll ever find.
LinkedIn is the platform of choice for marketers and professionals across all industries. With over 260 million members logging in each month (740 million registered users) and growing year after year, you’re sure to discover the connections you’re seeking. What’s more, only 1% of these 260 million members, or 3 million people, share content on a weekly basis. That leaves lots of opportunities for your posts to be seen on this social network.
A LinkedIn Page is for you, if you’re a ...
Entrepreneur
You’re planning to start your own business or have been running it for a while and looking to expand your digital presence. You want to learn about LinkedIn, so you can DIY or you’re looking for someone to get you up and going until you can sort out who should run it.
Business Owner
You know that LinkedIn represents a big opportunity for networking and lead generation. You plan to have someone else run the platform but you want to understand LinkedIn better before handing over the reins.
Executive Director
You’re running a non-profit and recognize the need to leverage the LinkedIn platform to build a stronger business network and form new alliances. You’re looking for a plan, a strategy and guidance on how to run this thing. With a bit of direction, you can use LinkedIn to make your job easier.
Government Agency
You’re looking to distribute important content to businesses and/or are always looking for talented folks to join your ranks. You’re looking for guidance on how to get started on LinkedIn and maximize your content distribution on this valuable network.
How to leverage LinkedIn Pages
Understanding how LinkedIn Pages works is an advantage in leveraging what LinkedIn has to offer.
For LinkedIn to work well for you, you’ll need to take these steps:
1. Plan. Do you have a LinkedIn strategy?
2. Connect. Are you finding, connecting and engaging with prospects?
3. Profit. Are you converting connections into leads and sales opportunities?
4. Do better. What performance indicators will you measure to help prove success?
Get linked in with LinkedIn !
Before our call, I’ll send you a remote meeting link. This will enable us to collaborate in real time. Additionally, notes will be placed on Miro Board, a virtual whiteboard tool to which your access does not stop with the call. You can access and use your customized whiteboard for as long as you need it.
Questions? Please contact us or give Teresa a call at (408) 406-6268.
LinkedIn Facts
- Nearly 25%, or 180 million, of all LinkedIn users are senior-level influencers. More than one in eight LinkedIn members, or 63 million, are decision-makers and around 10 million users are part of the C-Suite.
- About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)
- Google typically displays LinkedIn Pages higher in search results, usually positions 1 and 2.
- 80% of B2B marketers say LinkedIn is an effective source for generating leads.
- 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube both at 77%, and Google+ 61%.
- More than half of all social traffic to B2B sites comes from LinkedIn.
- 50% of LinkedIn members said they are more likely to purchase from a company that they have engaged with on LinkedIn.
- 40% of monthly active users use LinkedIn daily.
- LinkedIn is the most-used social media platform amongst Fortune 500 companies.
- Microsoft paid $26.2 billion in cash for LinkedIn
- 87 million of the 2 billion Millennials globally are on LinkedIn.