In June of 2017, Google My Business announced the availability of a new posting feature that’ll help attract attention when your company shows up in SERPs (search engine result pages). Your listing appears when people are searching for your business or similar businesses on Google Search and Maps.
Why Use Google My Business & Posts?
- Get your business to stand out on Google Search and Maps.
- Use pictures, contact info, and more to showcase your business when people search online.
- Easily manage your business listings online and on their mobile app, even when you have multiple locations.
- You can connect with your customers by responding to their reviews or to enhance your ads (if you use Google Ads… can be connected).
Engage with your customers by:
- Responding to reviews
- Communicating with customers via text message or calls
- Get calls and direction requests from customers
You can highlight special events, promotions, product launches, and more on your Google Listing.
Below is an example of search results for The Driving Machine using the new Google My Business feature, promoting a special for their luxury German car service and repair center located in Cupertino, CA. The listing now shows their Leak Inspection Special below the standard listing and map.
Example of Blinds Etc. Bend… catchy image.
Imagine the possibilities, especially as this appears in organic search results! You can use this new feature as part of your ongoing marketing to catch people’s attention And creating a new post takes just 3 steps.
How to set this up
Image size requirements: Minimum of
344px x 344px. [Updated Aug. 7, 2017] Noticed sizing change this week when edited, so best fit is now 414 pixels x 314 pixels. I tested if I could upload an animated Post and that wasn’t supported (yet!).
1) Go to “Posts” tab in your Google My Business account
2) Create your Post and select a CTA (call-to-action) for prospective customers.
3) Publish your Post and then look your company up in search and you’ll see it’s live on Google! (Search tip: Do an organic search for your company, not a direct search… e.g. do not type in your domain name; type in your company name in the Google Search bar.
A Post will expire in 7 days after creating it. An exception is an Event Post. Event Posts expire when the Event expires. You can change out the promotion and image as many times as you want. Up to 10 Posts at a time will run (carousel style). So, 1 Post will appear largest size and 2 Posts will show side-by-side but more than that will show in a carousel style requiring a user to scroll in order to view each Post. If you do not consistently create a new Post or re-post an older Post, your Post will not show up with your listing once it expires.
Here are the “5 Keys to writing a post” that Google provides:
Click here for more information on Google Posts content policy.
This is an example of the Post format appearance after you build it in your Google My Business account.
TOOL TIP: Use Canva.com to create your Post graphic. Canva is an easy-to-use graphics tool with many free images or low-cost images and templates, designed for the amateur designer. You can create a Post Template in Canva and then quickly create future Posts for your weekly updates.
View your Post Insights
Another great feature is that you can find out how well your post is performing by looking at the post insights. Here is another screenshot of Google’s guidelines for checking insights:
If your business is verified and you don’t see the Post feature in your left sidebar of the dashboard, then your Business Category needs to be changed or there is a technical issue. Call Google My Business at 844-491-9665 to discuss your options.
If you’d like to outsource this task for your business, managing Google My Business Postings is a service I offer. Schedule a call here or reach out via email.